Diuble Feeds started out with Elmer Diuble selling Wayne Feeds while working at the local International dealership and farming on the side. Then in 1967 International pulled their contract, so Elmer took on the Allis-Chalmers line of equipment and lawn mowers along with the Gleaner combines. Along with his son Ron the business grew and in 1973 working out of the garage just wasn’t adequate anymore. With the help of family, friends and customers, work began on a new building. In the spring of 1974 everything was moved and the doors were  opened. A short 5 years later in 1978 plans were being drawn up to expand the facility nearly  doubling the space adding 4000 square foot.

Over the years Elmer has transferred the managerial aspect of the business to his son Ron and daughter in-law Peggy. Scott, Mike, and Kevin, the third generation, have also become involved in running the family business these days. After getting out of the feed business it was decided in 1995 to change the name to Diuble Equipment. Just as in 1978, construction was once again started in the fall of 2002 giving the existing building a face-lift and adding a new 10,000 square foot service area.